• The History of

    ABC Pop Phonics

    The development of ABC Pop Phonics grew out of the experiences and lessons learned from teaching Japanese children English by a group of dedicated American instructors. Since 1984, in a regional language school, the teaching of phonics, as a basis of English language education, brought excellent results. Phonics instruction has proven to be an important and effective tool in helping children decode the letters of the alphabet into their respective sounds.

    It can be particularly difficult for young English-language learners to master the sounds of English. However, using phonics helped young learners master the relationship between the letters and sounds of English. The ABC Pop Phonics series was developed as an English learning program to support a strong base for communication tools in the language. The series uses cute and highly memorable characters to reinforce learning. By memorizing the names of the phonics related characters, young learners master English pronunciation. Learning phonics in colorful, fun, and interesting ways through coloring, tracing, and having fun with the characters enables children to master the sounds of English and opens doors to the world of English communication! Dive into the world of phonics with us!

  • ABC Pop Phonics Introducing Friends

    Angry Ant

    Brushing Bear

    Cutting Crab

    Digging Dog

    Excited Elephant

    Flying Frog

    Giving Goldman

    Hopping Horse

    Insect Igloo

    Jumping Jellyfish

    Kicking Koala

    Laughing Lion

    Mixing Mug


    Officer Octopus

    Pointing Penguin

    Question Queen

    Running Rabbit

    Sleeping Sun

    Tiny Tiger

    Unhappy Umbrella

    Vegetable Van

    Walking Watermelon

    Excellent X

    Yawning Yak

    Zig Zag Zebra

  • What is phonics?

    Phonics is a method for teaching reading and writing of an alphabetic language. It is done by demonstrating the relationship between the sounds of the spoken language, and the letters or groups of letters or syllables of the written language. Phonics is used in English speaking countries throughout the world and has been proven to greatly increase lifelong literacy rates.  


    Here is an example to consider. If you teach the word "CUB," a traditional teaching method would be to pronounce the target word many times and then write the word in a notebook to memorize or “learn” it. However, when the word "CUBE" appears, it may confuse the reader. The word "CUB" can not be used to read the word “CUBE” correctly. This is where phonics comes into play.


    Phonics teaches that when the word "CUB" is followed by an "e" - magic or silent “e” - in the word, “CUB" takes on the alphabetic long “u” sound - like “you". So, we learn that "CUBE" is read as "cube" and is different than “CUB”.


    With phonics, young learners can read their first words aloud and even decipher words they have never seen before. Phonics is a reading tool that supports correct pronunciation and speaking. Around the world, various national English teaching curriculums have adopted phonics as a base for the first two to three years of English teaching, either in first- or second-language programs. Through ABC Pop Phonics, an interesting and fun way to acquire a strong base in English reading, writing, and correct pronunciation has been developed. These skills are the foundation for lifelong communication skills.

    How do we learn to say "dog"?

    D + O + G = DOG

    /d/ + "short o" /a/ + /g/ = dog

  • Sustainable Development Goals (SDGs Initiatives)

    ABC Pop Phonics is working to help solve the issues of SDGs Goal 4.




    Sustainable Development Goals (SDGs) are international goals from 2016 to 2030 adopted at the United Nations Summit in September 2015, which include issues of inequality, sustainable consumption, and production. It consists of 17 universal goals and 169 targets that apply to all countries, including developed countries, such as climate change countermeasures. We aim to meet the needs and demands of society and contribute to solving problems.

  • High-Quality Education for Everyone

    ABC Pop Phonics and SDGs

    Goal 4

    Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all


    By 2030, ensure that all girls and boys complete free, equitable, and quality primary and secondary education leading to relevant and effective learning outcomes.



    By 2030, ensure that all girls and boys have access to quality early childhood development, care, and pre-primary education so that they are ready for primary education.



    By 2030, eliminate gender disparities in education and ensure equal access to all levels of education and vocational training for the vulnerable, including people with disabilities, indigenous peoples, and children in vulnerable situations.



    By 2030, ensure that all youth and a substantial proportion of adults, both men and women, achieve literacy and numeracy.